Digital Marketing Resources

Understand, grow and optimise with our latest insights in digital marketing.

Celebrating Our Culture Heroes - MarchTeam Experience
April 14, 2021

Celebrating Our Culture Heroes – March

Each beginning of the month constitutes a great moment to plan for the weeks ahead but also a great moment to allocate some time for…
Google This WeekOther
April 9, 2021

Google This Week: Google Ads Enables Continuous Audience Sharing, Video Experiments on YouTube & More

Google this week was quieter in the number of updates but still had some exciting new announcements! Google Search Console now supports the use of…
Digital Marketing MonthlyTechnologyDigital Marketing News
April 8, 2021

Digital Marketing Monthly: March 2021

From new advertising developments in Facebook and Twitter to new ad suggestions in Microsoft, a lot of awesome new features from some of our favourite…
Google This WeekGoogleGoogle Marketing Platform
April 2, 2021

Google This Week: AI Advancements in Maps, FLoC Launched & More

We’ve got the latest for you a day early so you can get all the best Google news before the long weekend. This week Google…
Google This WeekGoogleGoogle Marketing Platform
March 19, 2021

Google This Week: New Google Ads View, Regional Availability and Pricing & More

It’s been a fairly quiet week for Google This Week, but we do have a few exciting new features to share, including a new summary…
Other
March 19, 2021

Google This Week: Property Promo Ads, Zero-Click Claims & More

It’s been a big week at Google This Week with a number of updates for Display & Video 360 and Campaign Manager. Google has also…
Should I Upgrade to Google Analytics 360? Everything You Need to KnowGoogleGuidesUnderstandGoogle Marketing Platform
March 15, 2021

Should You Upgrade to Google Analytics 360? Everything You Need to Know

Considering an upgrade to Google Analytics 360? We’re sharing everything you need to know about Google Analytics 360 to find out whether an upgrade is…
Google This WeekGoogleGoogle Marketing Platform
March 12, 2021

Google This Week: Free Hotel Listings, Local Updates & More

It’s been an exciting week at Google This Week with some interesting updates and free features including Google offering free Hotel Listings within Google Hotel…
Remote Jobs - Interview with a Senior SEO Specialist - OumTeam Experience
March 9, 2021

Remote Jobs – Interview with a Senior SEO Specialist

The beginning of the year brought Oum new challenges - a new role, his first fully-remote one. In this month’s remote jobs interview, we want…
Google This WeekGoogleGoogle Marketing Platform
March 5, 2021

Google This Week: Updates to DV360, YouTube Teen Accounts & More

Google announced updates coming to Display & Video 360 this week with new targeting expansion suggestions and the ability to view the geographic location of…
Celebrating Our Culture Heroes - Get Shit DoneTeam Experience
March 2, 2021

Celebrating Our Culture Heroes – February

We are kickstarting March with a big shoutout for our February culture heroes - the team members that went above and beyond in their work…
Google This WeekGoogleGoogle Marketing Platform
February 26, 2021

Google This Week: Less Featured Snippets, Goodbye Showcase Shopping & More

There’s been a lot of Google news this week with a number of updates around Display & Video 360 and Campaign Manager 360, as well…
Build a Marketing Data Warehouse in Google BigQuery with SupermetricsGoogleUnderstandTechnologyGoogle Marketing Platform
February 22, 2021

Build Your Marketing Data Warehouse Using Supermetrics for BigQuery

As the volume of data from marketing efforts increases, so does the complexity. The more data we have, the greater the challenge of collecting, preparing…
Google This WeekGoogleGoogle Marketing Platform
February 19, 2021

Google This Week: YouTube Shopping, Algorithm Update & More

Some interesting news out of Google This Week as Google responds to the Facebook news ban in Australia, stating publishers choose to appear in Search.…
AnnouncementsUnderstandGoogle Marketing Platform
February 17, 2021

In Marketing We Trust Now Google Analytics Partner for Hero Guest

We are excited to announce that e-learning organisation Hero Guest has appointed In Marketing We Trust as its Google Analytics Partner Agency. We will be…
Team Experience
February 16, 2021

Celebrating Our Culture Heroes – January

IMWT has been a remote company for more than 8 years - years in which we learned, adapted, implemented and pivoted towards what works best…
Google This WeekGoogleTechnologyGoogle Marketing Platform
February 12, 2021

Google This Week: Lead Forms in Search Ads, Algorithm Update & More

There has been some interesting news from Google this week, with lead forms now available directly in Search Ads, passage ranking now live in the…
Building an Integrated Digital PowerhouseGrowStrategyData-Driven DigitalData-Driven Digital Sydney
February 11, 2021

Building an Integrated Digital Powerhouse – Webinar Recap

For our last Data-Driven Digital community webinar, we spoke to Heather Physioc at VMLY&R about building an integrated digital powerhouse and got lessons from merging…
Remote Jobs - Operations Manager, MartinTeam Experience
February 9, 2021

Remote Jobs – Interview with Our Operations Manager

A little bit over a month ago, Martin joined the IMWT crew as the Company’s Operations Manager and, starting his onboarding somewhere during the Holiday…
Google This WeekGoogleTechnologyGoogle Marketing Platform
February 5, 2021

Google This Week: News Showcase, Broad Match Deprecated & More

It’s been a huge week at Google This Week with an enormous amount of news to cover. We’ve summed up the most important changes below.…
Digital maturity: the key predictor of business success in the post-COVID worldStrategyGoogle Marketing Platform
February 3, 2021

Digital Maturity: The Key Predictor of Business Success in the Post-COVID World

Digital maturity is the key predictor of business success in the post-COVID world. Learn what digital maturity is, how important it is and how to…
Google This WeekGoogleTechnologyGoogle Marketing Platform
January 29, 2021

Google This Week: Cookie Alternative FLoC, Threats to Remove Search in Aus & More

Google is getting into gear this week with a stream of new updates and features announced for the new year. The big news is they’ve…
Google This WeekGoogleTechnologyGoogle Marketing Platform
January 22, 2021

Google This Week: Gmail Ads Absorbed, Aussie News Blocked & More

While there hasn’t been a lot of news at Google this week, there has been some big news with Google blocking Australian news from Search.…
How iOS 14 May Affect Your Paid PerformanceAnnouncementsTechnologyResearch
January 21, 2021

How iOS 14 May Affect Your Paid Performance

Apple’s release of iOS 14 is expected to be a game-changer for privacy for users and paid performance for online advertisers. There are still many…